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About Us


Manorhouse Management, Inc., (“Manorhouse”) acquires, builds, owns and operates quality assisted living and memory care communities.

Headquartered in Richmond, Virginia, Manorhouse maintains its primary emphasis in the mid-Atlantic region.

Ken Newell, founder, has over 30 years of experience in managing and owning assisted living and other healthcare facilities. Newell has a passion for providing quality care and service. He has developed Manorhouse on a solid foundation based on continuous quality improvement, a commitment to staff training and development, and a strong financial platform.

Newell recognizes the importance of a community setting in delivering assisted living and memory care services. The Manorhouse community offers an upscale, hospitality setting. Then, within that setting, it offers comprehensive assisted living services and programs and addresses the healthcare needs of its residents. At Manorhouse, residents and their families find peace of mind knowing that care is being provided by a team of professionals dedicated and trained to accommodate their unique and individual needs.

Jim Bonnell, Chief Operating Officer, brings relevant and practical experience in multiple industries as well as a passion for building relationships with residents, their families, and staff in each community.
Bonnell has an undergraduate degree in business from James Madison University and earned his MBA from Virginia Commonwealth University. Jim demonstrates his commitment daily to caring for and serving the elderly. In his role as COO, he coordinates comprehensive service delivery and quality assurance programs for the company both at the community and corporate level. Mr Bonnell also participates in his local community as a mentor for young students at VCU College of Business and is an Advisory Board member with Ronald McDonald House Charities of Richmond.

From its inception, Manorhouse realized that as elder family members become more dependent, they, along with their adult children are often faced with challenging options: (i) hiring outside care providers, (ii) bringing their aging parents into their own home or (iii) transitioning to a senior living/care. If the elder family members are open to options, the dialogue begins. These alternatives may prove financially, emotionally or socially challenging for the whole family. Additional strains including long distance caregiving, makes the coordination of medical, financial and other needed services difficult.

Manorhouse delivers care and services to bridge the gap between those individuals capable of living a totally independent lifestyle, and those needing more expensive, nursing care. Manorhouse is here to care for the needs of seniors and their families.

Our Staff

Training and Education
Manorhouse provides exceptional care in a comfortable, community setting. However, it’s the Manorhouse commitment to hiring and training the best available employees that really makes the difference. Our employees are so important to us and to our residents, so we invest heavily in recruiting the best individuals for each position and training them in The Manorhouse Way!

Manorhouse is committed to providing its employees at every level with the tools needed to provide exceptional service to each and every resident. We have invested in continuing education programs for employees in our community and at the corporate level so that each Manorhouse team member is equipped to work toward our common mission of exceeding customer expectations in a unique and outstanding way.

Each Manorhouse employee must complete the Manorhouse employee training and development programs which focus on employee skillset development and promoting independence and preserving dignity for our residents. This training is ongoing and continues throughout their employment with Manorhouse. These programs include:

  • InStep™ – a progressive training program designed specifically to improve employees’ skills and service levels. InStep™ promotes the best possible quality service in a safe, home-like environment. It also provides extensive and ongoing training in the areas of customer service, safety, job skills and the aging process.
  • SkillStep™ – a program which assists supervisors in evaluating each employee’s skill level and job performance.
  • Life Connections™ – a program which provides specialized care and services for residents with Alzheimer’s or other forms of dementia.